The Wise Foundation believes that all people and communities should have the opportunity to achieve economic independence through business. Our core mission is, ‘To strengthen communities through assisting the creation of innovative economic models.’

Based in Melbourne, Australia, the Wise Foundation was formed in April 2008 to further the community development and social commitments of The Body Shop Australia, the Adidem group of companies and the Wise family.

The Wise Foundation is a registered Tax Concession Charity for the purpose of assisting marginalised people achieve meaningful participation in the community.

TOMS pop up at The Body Shop Bourke Street

TOMS pop up store at The Body Shop

In 2013, the Wise Foundation began a joint venture with international philanthropic retail brand TOMS to raise much needed funds for Wise Foundation projects in Australia, East Timor and Samoa. .

The Wise Foundation and TOMS initially worked together to open a pop-up store last September in Melbourne’s iconic Flinders Lane shopping precinct. Following the success of this first pop-up store, TOMS and the Wise Foundation took part in Melbourne’s St Kilda Festival and opened another TOMS pop-up on the main festival day.

We’re at it again! This time the pop-up store resides within The Body Shop Bourke Street Mall for the month of March.

TOMS pop up store at The Body Shop

This exciting collaboration gives shoppers two great reasons to shop with us! Not only are TOMS the purveyor of great shoes and shades but for every pair they sell worldwide, they give a pair of shoes to a child in need and with their eyewear, they restore someone’s sight. Additionally, all the proceeds from the pop-up store go towards Wise Foundation projects both locally and internationally.

The Body Shop, 271-281 Bourke St, Melbourne 3000.

The future is looking Buffed

Buffed Chairman of the Wise Foundation Graeme Wise and Bank Of Queensland Managing Director and CEO Stuart Grimshaw getting Buffed at the Brisbane launch

Buffed, Australia’s first social franchise, provides the means for individuals who are long-term unemployed or underemployed to secure their own futures through small business ownership.

Buffed offers shoe shine and leather cleaning services from portable stands located within commercial office towers, boutique retail arcades and key transport nodes.

The Wise Foundation launched Buffed to create real business opportunities for people whose employment outlook is limited – such as recently arrived migrants, people with unstable health, or those who lack the basic skills required for mainstream employment. Buffed provides high-level support for franchisees through no-interest loans, business mentorship and dynamic marketing to ensure franchisees have the best chance of creating successful businesses.

Franchisee training focuses on more than just shoe care. Buffed emphasises customer service and business training and development to ensure that franchisees are assisted in both their short-term and long-term futures.

Buffed was launched in Brisbane in November 2011 and has stands in Brisbane, Sydney and Melbourne.

Buffed was launched by founding partners Bank of Queensland, University of Queensland Business School and The Body Shop. Each site is owned and operated by individuals through a franchise agreement.

Visit or call 07 3211 7601.